Project and its circumstances
This project was part of a 100-day UI design challenge, during which I undertook the rebranding and UI design for the client Botanista, an existing plant store under a different brand name. The objective of this day's challenge was to design a landing page. I wanted to go beyond and decided to refresh the brand and improve the user interface of this website that I'm a user of.
Key tasks
Logo Design:
I designed a fresh and visually appealing logo that captures the essence of Botanista's mission and values. I also sought to ensure that the new logo represented the brand's identity and vision of a plant-centric shopping experience.
I designed a fresh and visually appealing logo that captures the essence of Botanista's mission and values. I also sought to ensure that the new logo represented the brand's identity and vision of a plant-centric shopping experience.
Landing Page Design and UI:
Another task was to design an engaging and user-friendly landing page for the website, optimised for use on mobile devices and tablets. On the product pages, plant varieties are presented with high-quality images and clear information.
They ensure a seamless and aesthetically pleasing user interface for mobile and tablet users.
Visual element selection:
I selected a set of cohesive visual elements such as images, icons, and typography to reinforce the brand's message and aesthetic. The focus was on a nature-inspired colour palette and imagery to emphasise Botanita's plant-centric identity.
